We’re Not Like Other Lenders
Real Estate Loans
Short & Long Term
Ag Production Lending
Commercial Real Estate
Seeking a creative and collaborative lender?
One that understands your concerns and can
quickly assess your needs? We offer fast
credit decisions and provide rapid funding, all
so you get the loan you need.
For complete details on all our loan programs,
including our programs for land, commercial,
and investment properties, see our listing in
the Commercial & Hard Money Matrixes and
To speak with a knowledgeable consultant,
contact Real Estate at 213.542.5232 or
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businesses in your area. Dress the part.
You are competing with bankers, so model
your appearance after them. Above all, be
professional. When you dress well, you gain
instant credibility, and you are more likely
to get the call when a loan opportunity
arises. Leave your business card and take
one of theirs — and make sure to add it to
if finances allow. Your title company can
provide lists and labels of commercial property-owners. By instituting a statewide or
targeted nationwide direct-mail campaign,
you can build your database of potential
borrowers and get loan applications along
the way. A simple direct-mail piece — such
as a postcard informing a building-owner
that you would like to discuss financing
options — could provide leads, as well.
7. Use your database: As your database
grows, send regular e-mails to your clients.
Create and follow a time-
“There are many ways to build line so there is an e-mail in front of your client at least
your commercial loan business once every
Experts say repetition
without investing a financial fortune. is the key to marketing.
Time and effort are all it takes.” There are services avail- able that can assist you
with creating, managing
and sending professional e-mail campaigns for a fairly small price. A good
e-mail campaign will reap significant results with the right database.
In addition, go to your local banks, talk
to commercial banking officers and ask
what they do with turndowns. Ask if they
would be willing to hand out your business cards when they have an applicant
they cannot qualify. Banks generally will
do whatever they can to better serve their
customers, and a quality referral from a
bank goes a long way with a borrower. The
banks often are willing to do this because
their primary business is depositors, and
your offer them no direct competition.
Keep your database clean by following up with your potential clients regularly, as well. Update contact information
with pertinent data, including the topic
of your last conversation, and keep a diary of the contact for follow-ups based on
Now that you have spent time and effort getting your name out there, capitalize on every contact that comes your way
as a result.
6. Start big and finish smart: Although a
localized, grass-roots marketing plan will
provide you with a qualified database, you
can market effectively to a wider audience
There are many ways to build your commercial loan business without investing
a financial fortune. Time and effort are
all it takes. Be smart with your time, and
value each contact as if it were gold. A true
grass-roots marketing effort and a well-maintained database will yield a treasure
trove of future business.
As a loan broker, you have an occasional need for
a hard money specialist. When you are able to
accommodate your clients’ more challenging
situations, you win their conforming business as well.
Hallock Ryno Investments provides hard money loans
closed quickly—at fair terms—by knowledgeable
and professional people who believe that our word
is our bond.
ALL PROPERTY TYPES CONSIDERED.
LOANS OF $500,000* TO $10,000,000.
INTEREST RATES AS LOW AS 10%.
CLOSINGS CAN OCCUR IN AS LITTLE AS 7 DAYS.