Scotsman Guide - November 2008 Commercial Edition

We’re Not Like Other Lenders

Agricultural Real Estate Loans

Short & Long Term Programs

Food Chain Asset-Based Lending

Ag Production Lending

Commercial Real Estate

Seeking a creative and collaborative lender? One that understands your concerns and can quickly assess your needs? We offer fast credit decisions and provide rapid funding, all so you get the loan you need.

For complete details on all our loan programs, including our programs for land, commercial, and investment properties, see our listing in the Commercial & Hard Money Matrixes and Lender Directory.

To speak with a knowledgeable consultant, contact Real Estate at 213.542.5232 or realestate@agricap.com.

agricap.com 213.542.5232

Boost Business

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businesses in your area. Dress the part. You are competing with bankers, so model your appearance after them. Above all, be professional. When you dress well, you gain instant credibility, and you are more likely to get the call when a loan opportunity arises. Leave your business card and take one of theirs — and make sure to add it to your database.

if finances allow. Your title company can provide lists and labels of commercial property-owners. By instituting a statewide or targeted nationwide direct-mail campaign, you can build your database of potential borrowers and get loan applications along the way. A simple direct-mail piece — such as a postcard informing a building-owner that you would like to discuss financing options — could provide leads, as well.

7. Use your database: As your database grows, send regular e-mails to your clients.

Create and follow a time-

“There are many ways to build ^line ^so ^there ^is ^an ^e-mail ⁱⁿ_front _of _your _client _at _leastyour commercial loan business ^once ^every ³⁰ ^days.

Experts say repetition

without investing a financial fortune. is the key to marketing. Time and effort are all it takes.” ^There ^are ^services ^avail-_able _that _can _assist _youwith creating, managing and sending professional e-mail campaigns for a fairly small price. A good e-mail campaign will reap significant results with the right database.

In addition, go to your local banks, talk to commercial banking officers and ask what they do with turndowns. Ask if they would be willing to hand out your business cards when they have an applicant they cannot qualify. Banks generally will do whatever they can to better serve their customers, and a quality referral from a bank goes a long way with a borrower. The banks often are willing to do this because their primary business is depositors, and your offer them no direct competition.

Keep your database clean by following up with your potential clients regularly, as well. Update contact information with pertinent data, including the topic of your last conversation, and keep a diary of the contact for follow-ups based on your conversation.

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Now that you have spent time and effort getting your name out there, capitalize on every contact that comes your way as a result.

6. Start big and finish smart: Although a localized, grass-roots marketing plan will provide you with a qualified database, you can market effectively to a wider audience

There are many ways to build your commercial loan business without investing a financial fortune. Time and effort are all it takes. Be smart with your time, and value each contact as if it were gold. A true grass-roots marketing effort and a well-maintained database will yield a treasure trove of future business.

As a loan broker, you have an occasional need for a hard money specialist. When you are able to accommodate your clients’ more challenging situations, you win their conforming business as well.

Hallock Ryno Investments provides hard money loans closed quickly—at fair terms—by knowledgeable and professional people who believe that our word is our bond.