when a crisis arises in your organization. You should have a plan of action
in place in case something unsavory
happens. Remember to project calm to
your employees and the outside world.
Run your business by the rules and not
like you are putting out fires.
Try not to let issues take you by surprise. You can do this by maintaining
good communication throughout the
« BUSINESS continued from page 24
Motivation is important to help your
employees put their best efforts to-
ward meeting and surpassing the com-
pany’s goals. Think of different ways
to motivate your employees. Treating a
department or your immediate staff to
lunch for bringing in new accounts may
be a good starting point.
Although all these skills are important
for success, don’t discount the importance of having the right tools to help
you achieve your goals. Make sure your
computers have up-to-date software
so they can perform their best. Decide
the best speed of Internet needed to
conduct your work and a good price
that fits within your budget. Find a tele-phone-service provider that offers you
the right number of lines for your office.
Make sure you have quality supplies to
stock your office.
Also make sure everyone knows how
to use the systems you have in place.
Spend time finding the software, online
services and manuals you need to make
the best use of the tools you have.
Education is a crucial tool for building
your company. Make yourself an expert in one specific area by focusing
your work on a certain subject, but be
knowledgeable about the industry as
a whole. There is no such thing as too
Also, ensure your employees have a
full and wide range of knowledge in the
industry so they can better serve their
clients. Make sure your employees
maintain their certificates and educational requirements. Encourage them
to read trade articles and magazines
for additional knowledge.
Last but not least, location is vital to
a successful business. You don’t want
your company located in an area so
require flexibility, but
there also may come a
time when a crisis arises
in your organization.
You should have a
plan of action in place
in case something
remote that clients spend a lot of time
getting there. Find the best location to
fit your business.
You also don’t want to be located in
an area overpopulated by similar companies. Think about surrounding cities
that might benefit from your presence.
Research your competition in each city
you consider. Choose the one that will
best help your organization thrive.
Be careful not to spend beyond your
means, however. After you find a location suited to your needs, estimate the
cost to run your business in that area
for the next year. If the total yearly
cost doesn’t fit within your budget, reevaluate your decision.
• • •
With a good location, the right tools
and good communication skills, you
can put your business on the road to
success. But your profits likely won’t
occur overnight. Be patient as you es-
tablish your company. Patience can be
the hardest part of life and business,
but it will serve you well.
Creating a successful mortgage
business isn’t easy, nor should it be.
With the right skills and the proper approach, however, you can build your
company into an industry leader. •