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With the economy recovering at a slower-than-expected pace, innovation in marketing
efforts is more important to commercial mortgage brokers than ever before. These
past Scotsman Guide articles discuss the hottest sectors to explore and the most
effective trends in online, direct-mail and face-to-face marketing campaigns.
Don’t be left behind by the competition in the lead-generation game.
How to Market Successfully
By Craig Grella, CreativeREO.com
How to Be a Valuable Mortgage Broker
By David Dufenhorst, Security Properties
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Marketing Hotels in a Downturn
By Jay Litt, JLitt Inc.
Is Commercial Lending Coming Back?
By Christopher Perez, NFRC Ventures
10 Ways to Earn Lenders’ Approval
By Vic Clark, Walker & Dunlop
Take the Initiative on Sustainability
By Todd Sears, Herman & Kittle Properties Inc.
Build Your Mortgage Business (June 2011)
By Gary Opper, Approved Financial Corp.
Build Business with International
Investors (January 2011)
By Bruce E. Hawley, Stewart Title Guaranty Co.
How to Boost E-mail-Response Rates
By Andrew Nhem, Fairway America
What to Seek in Your Next CRM
By Jeff Gorden,
Eagle Commercial Realty Services
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