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sctsm.in/COMsearch
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Illustration: Dennis Wunsch
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sctsm.in/4709
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Focus:;MARKETING
With the economy recovering at a slower-than-expected pace, innovation in marketing
efforts is more important to commercial mortgage brokers than ever before. These
past Scotsman Guide articles discuss the hottest sectors to explore and the most
effective trends in online, direct-mail and face-to-face marketing campaigns.
Don’t be left behind by the competition in the lead-generation game.
How to Market Successfully
(December 2011)
By Craig Grella, CreativeREO.com
sctsm.in/4879
How to Be a Valuable Mortgage Broker
(July 2011)
By David Dufenhorst, Security Properties
sctsm.in/4678
» Niche Lenders
Who can do a loan for that specialty property?
Check out our list.
scotsmanguide.com/comniche
» Search Wizard
When you’re unsure what type of lender has
a program for your borrower, let our wizard
do the work.
scotsmanguide.com/comwizard*
(* requires Internet Explorer)
Marketing Hotels in a Downturn
(November 2011)
By Jay Litt, JLitt Inc.
sctsm.in/4826
Is Commercial Lending Coming Back?
(October 2011)
By Christopher Perez, NFRC Ventures
sctsm.in/4794
10 Ways to Earn Lenders’ Approval
(August 2011)
By Vic Clark, Walker & Dunlop
sctsm.in/4709
Take the Initiative on Sustainability
(August 2011)
By Todd Sears, Herman & Kittle Properties Inc.
sctsm.in/4716
Build Your Mortgage Business (June 2011)
By Gary Opper, Approved Financial Corp.
sctsm.in/4643
Build Business with International
Investors (January 2011)
By Bruce E. Hawley, Stewart Title Guaranty Co.
sctsm.in/4435
How to Boost E-mail-Response Rates
(September 2010)
By Andrew Nhem, Fairway America
sctsm.in/4262
What to Seek in Your Next CRM
(August 2010)
By Jeff Gorden,
Eagle Commercial Realty Services
sctsm.in/4227
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