Sources: Associated Bank Beer Institute, Colliers International, Craft Brewing Business,
Farm Flavor, Forbes, Green Bay Packers, madison.com, Milwaukee Journal-Sentinel.
National Association of Manufacturers, Taliesin Preservation Inc., Wausau Daily Herald,
U.S. Bureau of Labor Statistics, U.S. Census Bureau, Wisconsin Brewers Guild, Wisconsin
The state’s capital and home of the University Wisconsin gets a lot of
recognition. Forbes lists the city of 245,000 as one of the best in the
U.S. for young adults. AARP calls Madison one of the best places to
retire. CNN says it’s among the best places to ride a bike. The plaudits
attract people — enough of them to lead a city report last fall to conclude that Madison will need a net gain of at least 1,000 new rental
units per year indefinitely to keep up with demand.
Wausau Insurance, founded in the city in 1911 and now a part of
Liberty Mutual Group, is a fixture in the city’s downtown along the
banks of the Wisconsin River. As part of public-private development
efforts, the city has offered loans to redevelop the Wausau Center
Mall and also set aside two acres near downtown for private housing
that it hopes will appeal to millennials and empty nesters.
The nation’s smallest city with a big league team (population
104,000) is the site of a proposed $120-million development called
the Titletown District, near the Green Bay Packers’ Lambeau Field
stadium. The team is planning a hotel, public plaza and commercial
office complex that it hopes to open in time for the 2017 National
Football League season.
3 Cities to Watch
Bill Lewis is editor of Scotsman Guide Commercial Edition.
Reach him at firstname.lastname@example.org or (800) 297-6061.
Source: U. S. Department of Labor
Wisconsin’s unemployment rate rose and fell along with the national
rate during the recession and subsequent recovery, although it stayed
slightly below the national figure at the height of the downturn and
Manufacturing employment stayed relatively strong compared to
other states. Jobs in the sector disappeared at a lesser rate than they
did nationally and returned at a faster pace after the downturn. Part of
that strength, however, can be traced to stagnant or declining wages,
according to an analysis by the Milwaukee Journal-Sentinel. Makers of
construction and mining equipment added 1,000 jobs from 2011 to
2013, for instance, but over the same period workers in the industry
endured an average pay cut of 22 percent.
Consolidation has transformed the business over the past decade, but
suds production still accounts for more than 5,000 brewery and distribution jobs in Wisconsin, according to the Beer Institute.
Milwaukee’s Miller Brewing Co. is now MillerCoors, following a 2007
merger with the Colorado brewer and subsequent takeovers. Miller’s
brewery in Milwaukee still churns out millions of barrels of beer annually.
The real action in the business, however, comes from smaller competitors. The Wisconsin Brewers Guild says there are 97 small labels based
in the state operating breweries and tasting rooms, and their numbers increased by more than 25 percent between 2013 and 2015. That
growth has helped to boost commercial development, according to
Craft Brewing Business, which says new and expanded breweries are
increasingly occupying once-antiquated urban industrial spaces.
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