By Alex Vasilakos
Director of marketing
The Finance Marketing Group
log posts and presentations about business-to-business (B2B) digital-marketing campaigns often make the entire process sound so simple. In truth, it isn’t. Why else are there so many companies trying to sell the service? ● Effective
digital marketing requires day-to-day dedication, as well
as a strong grasp of current strategies and new opportunities
that are on the horizon. For commercial mortgage brokers, having
a B2B marketing partner allows you to trust the details of
your campaign to someone else’s expertise. Still, the concepts
supporting B2B marketing are not all that difficult to comprehend.
Understanding them allows you to stay more engaged in your
campaign, or even be so bold as to make recommendations about
Attractive website design, strong content and a
customized strategy are key to online success
Photo illustration by Karen Steichen
Photo by Twin Design / Shutterstock.com
Every month, Scotsman Guide zooms in on a particular industry topic
that is essential to the collective knowledge of commercial mortgage
professionals. This month’s focus is on marketing. Read past Scotsman
Guide articles online for insight into various marketing strategies.
Articles and News
“Draw Up a Winning Marketing Strategy,”
Alex Vasilakos, September 2017
Search our archives, which go back to 2003, at sctsm.in/COMsearch
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