In a highly competitive lending market, it’s especially important to
carve out a niche in order to grow market share.
Generally, for most brokers, a client has already called their
bank and possibly even another lending source. So, what can the
broker offer that is seen as a unique service? There are many
options, but bridge lending can easily set you apart because it is
al ways a high-demand product and service. >>
Principal, PlattePointe Capital
Photo by Twin Design / Shutterstock.com
Every month, Scotsman Guide zooms in on a particular industry topic
that is essential to the collective knowledge of commercial mortgage
professionals. This month’s focus is on niches. Read past Scotsman
Guide articles online for insight into various niche-related strategies.
Articles and News
“Carve Out Your Niche,”
Jason M. Aubrey, February 2018
Search our archives, which go back to 2003, at sctsm.in/COMsearch
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